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REF. TA-DIO-0088| Publisher | Christian Dior |
| Period | 1997–1998 |
| Type | Illustrated bags catalogue |
| Pages | 27 |
| Insert | Loose folded Hong Kong price list |
| Measurements | 17 x 23 cm (6.7 x 9.1 in) |
| Condition | Good vintage, slight smudge on back cover |
A printed record of the bags Dior offered in Hong Kong in 1997–1998, with the price list still folded inside. It preserves the commercial side of a luxury house at a moment of change.
This Christian Dior catalogue covers 1997–1998. It has 27 illustrated pages, and a folded Hong Kong price list is inserted loose. It measures 17 x 23 cm.
The prices are still folded inside.
In October 1996 John Galliano moved to Christian Dior, replacing Gianfranco Ferré, and in January 1997 he presented his first collection for the house in its fiftieth-anniversary year. Shortly before, in 1995–96, the quilted bag first designed under Ferré had been renamed Lady Dior.
On 1 July 1997 sovereignty over Hong Kong passed from Britain to China. A local price list from these months records how Dior sold its bags to customers in the city at that time.
The catalogue presents the products in illustrated pages, while the separate price list gives the commercial detail. A slight smudge on the back cover is the main sign of age.
Image and price, kept together.
House catalogues and price lists help collectors and researchers date and identify bags. This example keeps both parts together.
Original Dior catalogues attract interest from collectors of the house and of 1990s fashion.
Loose price lists are often separated from their catalogues over time, so complete examples are assessed with care.
The 1997 handover of Hong Kong is a defining date in the city's history and gives the catalogue its context.
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