{"product_id":"prada-fall-winter-2009-real-fantasies-look-book-amo-rem-koolhaas-edition","title":"Prada Fall\/Winter 2009 Real Fantasies XL Size  Look Book – AMO\/Rem Koolhaas Edition","description":"\u003cp\u003eOwn a piece of fashion history with this rare Prada Fall\/Winter 2009 *Look Book. Produced in collaboration with AMO, the creative think tank founded by Rem Koolhaas, this publication transcends the traditional look book, acting as an artistic exploration of the collection’s themes rather than a simple catalog.\u003c\/p\u003e\n\u003cdiv\u003e\u003cstrong\u003eKey Features\u003c\/strong\u003e\u003c\/div\u003e\n\u003cul\u003e\n\u003cli\u003eCreative Direction: A seminal work of the AMO\/Prada partnership, designed to capture the *zeitgeist* of 2009\u003c\/li\u003e\n\u003cli\u003eVisual Style:** Features the iconic, dark, and imaginative collage aesthetic synonymous with the late-2000s Prada brand identity\u003c\/li\u003e\n\u003cli\u003eCredits:** Produced by AMO, with artwork by Jeroen Koolhaas and Lok Jansen, photography by Philip Meech, and layout by Fausto Fantinuoli\u003c\/li\u003e\n\u003cli\u003eCollectible Status: A highly sought-after piece of fashion ephemera for archivists and design enthusiasts\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch5\u003e\u003cstrong\u003eCurator’s Note: Historical Background\u003c\/strong\u003e\u003c\/h5\u003e\n\u003ch5\u003eThis edition represents a pivotal moment in the decade-long partnership between Prada and AMO. During this era, the brand moved away from standard runway photography to experiment with \"Real Fantasies, a surreal, collage-based visual language.\u003c\/h5\u003e\n\u003ch5\u003eThe F\/W 2009 issue is particularly significant for its exploration of a \"looming crisis\" and \"urban decadence,\" themes that were remarkably prescient following the global financial downturn of the late 2000s. The artwork, created by **Jeroen Koolhaas and Lok Jansen**, weaves together landscape imagery and architectural silhouettes, forcing the viewer to confront the intersection of nature, politics, and luxury fashion.\u003c\/h5\u003e\n\u003cp\u003e\u003cstrong\u003eMeasurements: \u003c\/strong\u003e38x28x2cm \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePages:\u003c\/strong\u003e 30\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCondition details: \u003c\/strong\u003eExcellent vintage, minimal shelf wear on edges, 2009, images true to condition \u003c\/p\u003e","brand":"STYLE-CHNGR","offers":[{"title":"8\/10","offer_id":57133137461628,"sku":null,"price":43400.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0635\/9433\/2408\/files\/Photo_02-07-2026_19_21_02_2_2_2.jpg?v=1783544667","url":"https:\/\/www.thearchivary.com\/en-in\/products\/prada-fall-winter-2009-real-fantasies-look-book-amo-rem-koolhaas-edition","provider":"STYLE-CHNGR","version":"1.0","type":"link"}